Syllabus for
Post Graduate Diploma in Management
Academic Year  (2023)

This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process

Basket of currencies, Exchange rates, Inflation, repo rate, reverse repo rate, Oil price, GDP, Stock market

Business, Corporate, National, International, Technology, Politics, Sports

Latest topics from Technology, Business and Economics

Topics related to Management, Current affairs and Society, Goal setting with action plan, OST report guidance

Management books, Autobiographies, Biographies, Entrepreneurship, Building organizations

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.
2. To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.
3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.
4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.
5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process-Tools and analysis of optimization-role of Government, Competition Vs Cooperation. Relationship with other management subjects.

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses.

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers’ surplus-   Costs, Isoquants, least cost combination types of costs, short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break-even analysis, (case study)

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the features of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability.

This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses.

CLO1   Understand the evolution of management approaches 

CLO2   Demonstrate planning techniques

CLO3   Able to work in dynamic teams within organizations 

CLO4   Analyze different processes in staffing 

CLO5   Build the ability for leading and become adaptable

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Behavioural Management Theory- Human Relations Theory (Hawthorne Experiment and Behavioural Science theory), Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach;. Indian approach to Management. Global management systems & practices

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

Organizational structure and design; types of organizational structures; Virtual corporations, virtual

 teams, Roles and Responsibilities, Key Elements of an Organizational Structure - Span of control,

 departmentalization, chain of command, work specialization and centralization & decentralization;

 Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 5.0 Organizational Structure

·         Human resource planning, Recruitment, selection, training & development, performance appraisal, Workforce Diversity Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress 

·         Use of Analytics and AI for HR Actions and Talent Management

Leadership concept, leadership Styles, leadership communication, Leadership Development 

Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

2.      Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     

3.Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6^th Edition). Pearson Publications

This is a common core course for 3 credit hours. It will discuss both conceptual and application perspective using basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. 

Course Objectives: 

At the end of the course the students will be able:

1. To develop the knowledge of Descriptive Statistics and data visualization.
2. To apply probability distribution to business data.
3. To examine sampling techniques in the context of decision making.
4. To assess statistical data in order to support fact-based decision making.
5. To determine models for analyzing relationships between variables

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

1. Identify the challenges of OB in terms of ethical, and cultural aspects
2. Apply the concepts of personality, perception, and learning in Organizations.
3. Examine the impact of attitude, values, and job satisfaction on business decisions.
4. Appraise motivation techniques to address business problems
5. Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

1. To assist in identifying the factors of information systems that interact with the organisation.
2. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
3. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
4. To enable working knowledge of data management components in business scenarios.
5. To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts.

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

• Vision, mission and objectives of business organization
• Organizational structure in business organizations
• Business functions in a business firm
• Organization type  the business under study fits in
• SWOT analysis for a business organization
• Key Result Areas of a business organization
• Business growth over years with appreciation of enablers and barriers

-

SHRM. (2023). Understanding Organizational Structures. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understanding-organizational-structures.aspx

Project report 30 marks 

Completion Certificate :10 marks 

Presentation 20marks 

Quiz :20 marks 

This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

Business, National, International, Technology, Politics, Sports

Latest topics from Technology, Business and Economics, Visit to Industry

Entrepreneurship & Startup, Exposure to Domains

Topics related to Science, Environment, Business, Society, Government, Technology

Identify projects, Report writing

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
2. To apply the bases of Segmentation, Targeting and Positioning.
3. To utilize the factors influencing Consumer and Business markets for buying decisions.
4. To analyze the strategies for Product and Price mix.
5. To recommend Promotional and Distribution mix strategies.

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analysing the Marketing Environment, Components of Environment- Macro environment and Micro environment.

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets; 

Market Targeting, Developing and Communicating a Positioning Strategy.

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations. Corporate Social Responsibility & Ethics in Marketing.

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Strategic HRM, Human Resource Management A sustainability perspective. Human Resource Management in India: An overview, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design.

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing

Meaning, Objectives and scope of human resource development                             

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :                                                  

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

Compensation                                                                       

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration    

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

2.      Decenzo, D A & Robbins, S P (2011). Human resource management, John Wiley & Sons.

3.      Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.      Mathis, R L & Jackson, J H (2000). Human Resource Management, 9^th ed, South Western: Thomson Learning Publications.

5.      Rao, V S P (2000). Managing people. Amexcel Publisher.

6.      Snell, S & Bohlander,G (2009). Human resources management: A South Asian perspective. India: Cengage Learning.

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

Cost of Capital: pre and post -tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, weighted average cost of capital - WACC, book value weights, market value weights, target weights

Basics of Capital Budgeting, meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback period, Discounted Payback period, IRR, MIRR Comparison between different techniques, NPV profiles, Cross -over rate, decision criteria used in practice Capital budgeting - applied problems, Cash flow estimation for new projects Replacement projects

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends Share Repurchases

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle Effective cost of credit

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

1. To enable comprehension of operations strategy design process in a competitive environment.
2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
4. To determine the root causes of quality defects through statistical and non-statistical methods.
5. To enable comprehension of emerging areas in lean, sustainability, and project management

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

1. 1.      To apply the basic concepts of Business Intelligence and Data Visualization

   2.      To apply the concepts of business analytics and types

   3.      To analyze the implications of analytics in various functional areas

   4.      To assess concepts of machine learning

           5.      To create machine learning model using tool

Unit I. Business Intelligence and Data Visualization                                                  6 Hours

Types of data - structured / unstructured / semi – structured, master or transactional data,  storage of data – data warehouse and data mart. What is BI, BI architecture, BI challenges and limitations, Introduction to Data Visualization,  Visualization best practices, Dashboard, Storytelling, Demonstration to create a Dashboard.

Unit II. Introduction to Business Analytics                                                                  6 Hours

Introduction to Business Analytics, Importance of Business Analytics, Benefits and challenges, Role and importance of data, DIKW Framework, CRISP DM Framework - Types - Descriptive, Predictive and Prescriptive Analytics, Ethics in data management.

Analytics for business decision making, Applications of Analytics in various functional areas – Finance, Marketing, Human Resources and operations.

Unit IV. Introduction to Machine Learning                                                               6 Hours

Machine Learning - Definition, Types - supervised, unsupervised and reinforcement learning, managerial applications of Machine Learning, Introduction to deep learning

Unit V. Building Machine learning models                                                            6 Hours

Model building process, Machine learning model – Multiple Regression and Clustering

This core course will motivate students on entrepreneurship. The course will discuss on the characteristics of the entrepreneurs, what motivates them and the challenges they face. The course makes students to understand how successful entrepreneurs will think. The effectuation concept will be explored. Further students will learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. This course will also focus on developing required competencies to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Course Objectives:

This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges.

Economics perspective on the entrepreneurship, the entrepreneurial society and Institutional changes. Entrepreneurial mindset- Fixed vs growth mindset. 

Entrepreneur Characteristics, Challenges faced by entrepreneurs. Opportunities for Women Entrepreneurs. Opportunities through Innovations, Social Entrepreneurship, Sustainable entrepreneurship and International Entrepreneurship

Entrepreneurship process, Principles of effectuation, reasoning, effectuation process. Nature of Lean Startup, Changes created by Lean Startup, Limitations of the Lean Startup method, Customer Development Model.

Introduction, overview and definition of corporate entrepreneurship - behavioral aspects of corporate entrepreneurship, how to succeed as an intrapreneur – understanding and managing of entrepreneurship process, what an intrapreneurial programme looks like.

Corporate Venturing – strategy and organization - internal and external corporate venturing - organizing and financing corporate venturing - managing corporate entrepreneurial ecosystems - corporate entrepreneurial climate - human resources for entrepreneurial thinking  

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives:

This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Course Execution:

1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.

Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                 

Course Description: This course is offered to MBA students during the fifth trimester. Mentors provide support to the students in resume preparation, group discussion and mock interviews. Mentors inculcate the responsible citizenship behaviour like timeliness, punctuality, professional approach among the students through activities and role modelling.

Course Objectives: The course grooms the students to bring in the professional aspect in their attitude and behaviour. It also ensures the students are placement ready to face the industry after their MBA program. The course develops students to strengthen their conceptual and professional skills. 

Analytical topics from Business, Society, Technology among others

Review of Literature, Master Thesis, Report writing

Resume Building, Mock Interviews, Personal Grooming, SWOT analysis

CIA2: 25 Marks

Course Description: This course develops insights into the strategic aspects to investments. It goes beyond the conventional valuation metrics and focuses on value creation from investors’ perspective. It discusses the eight strategies of value creation -Value Octogen and the challenges of the pursuit of creating and sustaining value. 

The value creation framework – Theories of shareholder wealth maximization- Stakeholders theory- enlightened value maximization- Price maximization vs Value maximization- Market Short termism – Creation of Shared Values - Traditional measures of value creation - EPS, ROI, EBIT, EBITDA, ROCE, RONA Market to Book Ratio (MBR), Sustainable multiples-

Methods and Key Premises of VBM; Residual Income valuation Marakon , Alcar Approach- Mckinsey and  Stern Stewart Approaches-  Economic Value Added (EVA and Market Value Added (MVA) and Future Growth Value (FGV ; BCG Approach- Total Business Return (TBR) ,), Cash Value Added (CVA), Cash Flow Return on Investment (CFROI) Total shareholder Return (TSR)-  and Wealth Added Index – VBM for Divisional Performance Measures 

Innovation and Business Model - Capital Allocation (Using real option valuation for capital budgeting) – Financing decisions (bankruptcy prediction models)- Strategic Cost Management- Organization architecture – Creation performance linked compensation plans- Financial Risk management – Mergers and acquisitions

Case studies of Steller Value creators- Practices of Value creation- Dividend Policy and Firm Value; Implications of Real World Imperfections; factors affecting Dividend Policy- Clientele effects Formulation; Rationale and Objections to Share Buybacks; Share Buybacks and Valuation - Managing liquidity crisis and navigating the downturn.

Global companies delivering consistent value to shareholders- Indian examples of Steller value creation 

Ethical dilemmas in finance function- Ethics in capital budgeting decisions - Types of Corporate Governance Mechanisms; Key Principles of Good Corporate he Governance; Corporate Governance Around the World; Board of Directors; Auditing; Investor Communication – Voluntary disclosures- Framework of Transparency 

Chandra, Prasanna  (2017).  Strategic Financial Management- Managing for Value creation. New Delhi: 

Chandra, Prasanna (2017). Projects: Planning, Analysis, Selection, Financing. New Delhi: Tata McGraw-Hill.

Young, S. and O'Byrne, S. (2000). EVA and value-based management: A practical guide to implementation. New Delhi: Tata McGraw-Hill.

Course Description: This paper is offered as a marketing elective in the fifth trimester. It gives a complete insight on the knowledge of retailing and prepares students for careers in the area of organized retailing. Students opting for this elective specialize in the various aspects of retailing; – multichannel retailing, retailing strategy, customer relationship management, information systems and supply chain management, managing merchandise, store management etc.

Course Objectives: This course attempts to provide insights on the knowledge of retailing and prepares students for careers in the area of organized retailing.

Introduction to world of Retailing: Economic, Social, Legal, Ethical, Significance and Opportunities. Trends in retailing, Wheel of Retailing, and Retailer’s Characteristics.

Types of Retailers: Food and General Management Merchandise Retailers, Non Store Retail Formats, Services Retailing and Types of Ownership.

Omni-channel Retailing: Retail channels, Electronic retail and shopping in future.

Technological Advancements in Retail: Artificial Intelligence, Chat Bots, Augmented Reality – 3D, IoTs, Self Check Outs.

Level of Knowledge:  Conceptual and practical knowledge

Retail Market Strategy: Planning and development, Target Market and Retail Formats, Building Sustainable Competitive Advantage, Strategic Retail Planning Process and Business Operations.

Retail Financial developments: Structure of Business, Investment Decisions, Financial Evaluation and Strategic Profit Model. 

Level of Knowledge: Conceptual and Application

Retail locations and site selection: Planned Vs. Unplanned Locations

Retail Locations: Catchment Analysis, Trade Area Analysis, Huff-Gravity Model. Information Systems

Distribution: Supply Chain Management, Physical Distribution, Inventory and Warehouse Management.

Merchandise Planning: Category Management, Sales Forecasting and Assortment Planning Process.

Buying Merchandise: Branding Strategies, Sourcing Decisions and Vendor Management.

Pricing strategies: Objectives, Pricing Calculations and Approaches, Price Adjustments.

Retail Communication Mix: Developing Brand Loyalty and Image, Selecting Promotional Mix, Planning Retail Communication Process.

Retail Store Operations – KPI’s and KRA’s, Customer Footfalls Tracking, Customer Services, Resolving Issues and Complaints, Shop Lifting & Shrinkage.

Store Design: Designing a Planogram, Types of Store Layout and Design, Objectives Of Good Store Design, Space Planning. Visual merchandising, Merchandise Presentation Techniques, Importance of Atmospherics

Levy, M., Weitz, B., & Pandit, A., (2017) Retailing Management. McGraw Hill, Eighth Edition, Reprint 2017.

Sinha & Uniyal (2018). Managing Retailing 3rd Edition, Oxford.

Course Description: This course is offered to provide the students an understanding of the emerging areas of Risk Management. This course equips the students with the tools and techniques to manage the financial risk efficiently.  It also enables them to learn corporate governance and risk strategies to manage both financial and non-financial risks.

Risk defined, Types of risk, Risk Management failures: What are they and when do they happen within an organization? Financial disasters due to risk management failures and its implications to organizations, extreme market movements – instances from the past, creating value with risk management.

Overview of Basel norms –Basel Committee on Banking Supervision (BCBS), Basel norms/ guidelines - A move towards Enterprise Risk Management & Integrated supervision, Basel III norms - 3 Pillar approach, Identifying the sources of Credit, Market & Operational risks and determining respective capital as part of minimum required capital, approaches to Capital measurement.

Measures of Financial risk – Mean – Variance framework- an understanding, Standard deviation, covariance and correlation, coefficient of variation, portfolio risk, Normal distribution- key properties and its application to finance domain from risk management perspective, measures of skewness and kurtosis and their effects of risk assessment, log normal distribution and its application to finance, Value at risk methods, EWMA model, Expected shortfall, Scenario analysis, Coherent risk measures.

Interest rate risk: Interest rate risk management in banks, bond duration- DV01, bond convexity, hedging interest rate risk with DV01 and interest rate swaps, Forward rate agreements, Bond VaR.

Principles of credit risk management: Forms of credit risk – Settlement risk, Counter party risk & Sovereign risk, Common sources of credit risk management, measuring credit risk – Probability of default, Loss given default, Exposure at default, Expected & Unexpected loss, and use of derivatives to manage credit risk, Economic capital and RAROC

Liquidity risk & Interest rate risk: Management of Asset Liability Management in banks, liquidity risk management in banks, principles of ‘sound stress testing practices and supervision’.

Operational Risk: Operational risks in banks, Measuring and managing operational risks   

Course Description: This course is offered as a marketing elective in the fifth trimester. This course aims to develop conceptual knowledge of branding as part of marketing decision making and familiarize concepts of developing a brand, manage brand portfolio, brand lifecycles, brand extensions & rebranding decisions.

Course Objectives: 

CLO 1: Discover the dynamic nature of successful brands and explore brand success factors

CLO 2: Demonstrate skills in Brand asset management and managing relationships among brands

CLO 3: Categorize and develop brand identity system with a strategic focus on building integrated brands.

CLO 4: Appraise different type of brand extensions and evaluate brand portfolio strategy.

CLO 5: Design brand personality emotion and integrate brand as a differentiator.

Level of Knowledge: Conceptual and Basic

Strategic Success and Pioneer advantage, Successful brands, Concept of Market re-definition, Brand

success

Level of Knowledge: Conceptual and Application

Cost based methods, Price based methods, Customer based brand equity,

Brand asset management strategy, Role of brand equity on mergers and acquisition. Leveraging equity for

employee retention.

Level of Knowledge: Conceptual and Application

Brand Identity, The Identity structure, Developing Brand Identity system

Clarifying & elaborating Brand identity system

A strategic process for Building Integrated brands, Brand Vision, Brand Objectives

Choosing brand Elements, Designing & Implementing Branding Strategies

Leveraging Secondary brand knowledge

Level of Knowledge: Conceptual and Application

Types of brand extension, Need for brand extension Pros & Cons of brand extension

Category of related extensions & unrelated extensions

Brand portfolio strategy. Creating relevance, differentiation, leverage & clarity

Level of Knowledge: Conceptual and Application

Importance of Brand Personality Emotion cantered definitions Brand image

Brand Image and country of origin, celebrity, user status,

Positioning and re-positioning Relevance to consumers Search for a viable position

Making the brand serious, contemporary Brand as a differentiator in attracting investors.

Keller, K.L., Swaminathan, V., Parmeswaran, A.M.G., Jacob, I.C.(2020) .Strategic Brand Management (5th ed) Pearson education.

Aaker, D. S. (2010). Building Strong Brands. Shcuster publishing.

Kapferer, J. N. (2009). The New Strategic Brand management: Advanced Insights and Strategic Thinking. 

Kogan page.

Moorthy, Y.L.R.(2012).Brand Management, Vikas publishing.

Course Description: This course introduces students to the world of fixed-income securities and their markets, yield measures, risk factors, and valuation measures and drivers. After undergoing this course, the students would be able to calculate yields and values of fixed-income securities. They would also be able to estimate the risks and expected returns for fixed income instruments, to analyse the term structure of interest rates and yield spreads, and to evaluate fixed income instruments with embedded options and unique features.

UNIT I Introduction to Debt Securities and Markets  3 Hours

Fixed-Income Markets: Characteristics and Institutions

Bond indenture, affirmative and negative covenants; basic features of a bond, various coupon rate structures and the structure of floating-rate securities; accrued interest, full price and clean price; provisions for redemption and retirement of bonds; common options embedded in a bond issue, their importance and benefits; margin buying and repurchase agreements.

Features of debt securities, credit risk characteristics and distribution of government securities; stripped Treasury securities; collateralized debt obligation; corporate bonds, structured notes, commercial paper, negotiable CDs and bankers’ acceptances; asset backed securities, motivation for issuance and external credit enhancements; primary and secondary markets for bonds. Accrued interest, full price and clean price; options embedded in a bond issue, margin buying and repurchase agreements.

UNIT II Valuation of Debt Securities                                                                                        6 Hours

Steps in the bond valuation process, difficulties in estimating the expected cash flows; valuation of coupon and zero-coupon bonds; changes in price of a bond if the discount rate changes and/ or maturity approaches; arbitrage-free valuation approach and possibility of arbitrage profit if a bond is mispriced. Yield measures - limitations and assumptions, yield to maturity (YTM), bond equivalent yield (BEY)

UNIT III Risks Associated with Bonds                                                                                        9 Hours

Risks associated with investing in bonds, Malkiel's Bond Price Theorem – relationship between a bond’s coupon rate, price, par value and yield required by the market; impact of bond maturity, coupon, embedded options and yield level on interest rate risk; price of a callable bond, option-free bond and embedded call option; interest rate risk of a floating rate security; duration and dollar duration of a bond; yield-curve risk; disadvantages of callable bonds; reinvestment risk; credit risk and credit ratings; liquidity risk, exchange rate risk.

UNIT IV Interest Rate Risk and Yield Spreads                                                                        6 Hours

Interest rate policy tools; shapes of yield curves; term structure of interest rates; spot rates, yield spreads, credit spreads; impact of liquidity, issue-size and embedded options on yield spreads; after-tax yield of a taxable security and tax-equivalent yield of a tax-exempt security; LIBOR and its importance. Duration, convexity, full valuation approach and the duration/ convexity approach for measuring interest rate risk. Effective and modified duration/convexity, impact of yield volatility on the interest rate risk of a bond.

UNIT V Yield Measures and Bond Portfolio                                                                           6 Hours                                               

Sources of return from investing in a bond; Treasury spot rate curve and calculation of value of a bond using spot rates; Spot rates, forward rates, valuation of bonds using forward rates using bootstrapping; relationship between nominal spread, zero-volatility spread, option-adjusted spread and option cost. Bond portfolio strategies – active and passive, bond immunization principles, optimum bond portfolio.

Fixed-income portfolio benchmarks e.g., Barclays Capital U.S. Aggregate Bond Index, the Barclays Capital U.S. Corporate High Yield Bond Index, and the Barclays Capital U.S. Treasury Bond Index

2.       Handbook of Fixed Income Securities, Frank J. Fabozzi

3. Handbook of Fixed Income Securities and Credit Derivatives, A.V. Rajwade 

Course Description: This paper offers a extensive coverage of the logistics infrastructure of India's foreign trade system. Beginning with an overview of India's trade scenario, it also provides an in-depth discussion on the factors affecting the choice of mode of transport, information and order processing in trade logistics, functions of packing and packaging, labelling and marking, inventory, and warehouse management, unitization, palletization, and stowing of cargo. Knowledge about India’s transport infrastructure, ocean transportation, India shipping and the documentation practices.

Role of Dry Ports in Trade Logistics, Incorporating Shipping Terms India's Transport Infrastructure,  Air Transport,  Ocean Transportation Containerization in Trade Logistics,   Multimodal Transportation

International Trade Logistics   by Ram Singh, Oxford Higher education

This paper is offered as a marketing elective in the fifth trimester. It gives an insight

into advertising and prepares students for decisions in advertising and media in their respective roles in

marketing. Students opting for this elective gain an insight on the role and significance of public relations

for brand building and crisis management.

Advertising, Advertising campaigns, IMC; Roles and functions Advertising, Types of advertising, Key

Players in the Advertising Process. Brief History of Indian Advertising; Trends affecting advertising-Digital

Age & Challenge of Sustainability; Artificial intelligence in advertising

Advertising Regulation- Social Role of Advertising; Advertising to Vulnerable sections of Society; Self-

Regulation (ASCI) & Legal Regulation; Ethics in Advertising

Customer Insight and use of Research; Strategic Planning and Planning Process; Brand Communication

Plan; Target Audiences; Ad Objectives-Advertising as a Communication Model; Ad Exposure Model;

Setting Advertising Objectives; Account Planning; Creative Brief.

Understanding Segmentation, Positioning, Consumers and Branding for better advertising insights – Self-

learning (CCD Video)

Creative Advertising and the Process; Informational and Transformational Appeals; Copywriting; Ad Copy

Testing; Ad Production

Media planning, Media Terms; Media Plan & Media Buying; Effectiveness of Media and ROI.

Trends in Media & Media Choices – Self-learning (CCD Video)

Sales promotion, Point of Purchase, Support media, Event Sponsorship, Product Placements, Branded Entertainment, Direct marketing, Personal Selling – Self-learning

Purpose of PR; Stakeholders for PR – Employees, Investors, Community, Customers, Media; Public Issue

Campaigns, Debates and Crisis Management; PR Ethics, Standards and Values

India.

Communications Perspective (SIE). , 9th Edition. New Delhi: Tata McGraw Hill Education. 

Center, A. H. (2008). Public Relations Practices: Managerial Case Studies & Problems (7th ed.). New

Delhi: PHI Learning.

Clow, K. E. & Baack, D. (2017). Integrated advertising, promotion and marketing communication. 8th

Edition. New Delhi: Pearson Education India.

Jaishri Jethwaney, N N Sarkar (2015). Public Relations Management. 3rd Edition. Sterling Publishers Pvt

Ltd. India.

Susan K. Jones, J. Steven Kelly (2020). The IMC Case Book : Cases in Integrated Marketing

Communications,2nd Edition. Jacob’s & Clevenger Case writer’s workshop.

Course Description:

This paper is offered as a functional elective subject in the fifth trimester for Lean operation and systems specialisation. It emphasises the importance of effective operations management in the service industry. Students can develop and specialise on the various approaches to the efficient working of the service industry. The course is delivered mainly through case discussions.

Define Service Management, Nature of Services-service package, Characteristics and classification of services. Method of Service Delivery. Technology in Services – Emergence of Self Service, Automation, e- business models, Challenges in adopting new technology.

Strategic service vision, Competitive environment and competitive service strategies, Strategic analysis, Virtual value chain. Service supply relationship, Managing service relationships, Attributes to the professional services, Operational characteristics, Outsourcing, Managerial Consideration in Service Outsourcing.

Defining and Measuring Service Quality, Quality Service by Design and Walk Through Audit Achieving Service Quality, Service Recovery.

Strategic location considerations, Regression analysis in location decisions, Geographic information system, Modeling consideration, Facility location techniques, Huff model for retail outlet, Location set covering for multiple facilities.

General strategies of level capacity or chase demand, Customer induced Variability, Segmenting demand, Strategies for managing capacity, Work shift scheduling daily and weekly, Yield Management. 

1.       Fitzsimmons J.A., & Fitzsimmons M.J.  Service management: Operations, strategy, information technology (8 ed). New Delhi: Tata Mc Graw Hill.

1.       Metters Richard. [et.al], (2008) Service Operations Management, Source Online Public Access Catalog (OPAC), ISBN 9788131501603

2.       RBI. (2000). Reserve bank of India: Functions and working. New Delhi:  Government of India.

3.       Dr. Malhotra, A. K.  (2009). Hospital management-an evaluation. New  Delhi:  Global India Publications.

4.       http://www.ibef.org/download/IT-&-ITeS-261112.pd

 Additional Reading material:

1.       Hart, Christopher W L. James L. Heskett; and W. Earl Sasser, Jr. “The profitable art of Service Recovery”. Harvard Business Review. July-August 1990 pp148-56.

Heynes, Ray M; Emil A Thies. “Management of Technology in Service Firms”. Journal of Operations Management 10.no 3(Aug 1991). pp 388-97

Course Description:  This course is offered as a discipline specific elective in the fifth trimester for LOS Students. The focus of this course is introducing quantitative techniques for taking supply chain decisions. The approach is to consider supply chains as a system with number of entities that interact in a complex manner. To facilitate decision making in such systems, the course presents mathematical models and optimization techniques that form the tool kit for supply chain design and decision making.

Course Objectives:

At the end of the course, students should be able:

1.       To consider supply chains with a systems perspective in a dynamic environment

2.       To facilitate design of supply chain networks using mathematical modelling

3.       Train on Arena simulation software and analyse basic supply chains using  simulation models in Arena

4.       To apply analytical techniques for problems associated with supply networks

5. Equip students to use optimization techniques in supply chain related decision making

Meaning of Supply Chain Engineering. Introduction to mathematical modelling of physical systems. Supply chain decisions. Supply Chain Performance (efficiency, responsiveness, risk).

The role of network design in Supply Chain. Factors influencing supply chain network design decisions. Framework for Network Design Decisions. Models for Facility location, Transportation model - Mathematical modelling and solving using MS Excel.

Capacitated Plant Location Model, Gravity Location Models, Allocating demand to production facilities, Locating Plants and Warehouses Simultaneously. Quantitative modelling and solving using MS Excel for the above conditions.

Introduction to Rockwell Arena Software. Simulation Modeling and concepts. Continuous and discrete simulation. Steps involved carrying out the simulation study. Components of a simulation model (Entities, Resources, Control Logic, Statistics). Modeling and simulation of a simple manufacturing system. Modeling and simulation of material flow in a supply chain. Analyzing simulation results. 

The role of safety inventory. Determining the level of safety inventory. Impact of supply uncertainty and aggregation on inventory. Managing uncertainty through postponement. Impact of replenishment policies. Cost of overstocking and cost of under stocking.

The importance of level of product availability. Evaluating optimal level of product availability.

Solutions using MS Excel.

Supplier selection problem, supplier selection process. Sourcing strategy-Criteria for selection. Multi-criteria ranking methods for supplier selection, Ranking of Suppliers – Analytic Hierarchy Process (AHP).

2.  Simchi-Levi, D., Kaminsky, P, Simchi-Levi, E., and Shankar, R. (2019). Designing and managing the supply chain: Concepts, strategies, and cases (3e). McGraw-Hill Education India, New Delhi.

3.  Shah, J. (2016). Supply chain management: Text and Cases (2e). Pearson Education India.

Course Description: This course deals with the design of tailor-made debt, equity and hybrid instruments to solve specific problems which cannot be solved using conventional instruments. Such instruments are also called structured product. This course looks at situations which demand structured products, their design and pricing. We also look at innovative instruments and processes such as securitization process, types of credit derivatives, collateralized debt obligations (CDOs), and credit-linked notes (CLNs). The course also looks at the risk-return characteristics of these instruments and its economics. The ethical aspects of using structured products in the backdrop of 2018 financial crisis will also be discussed. 

Definition and evolution of financial engineering, types of structured finance products, structured finance in India. Securitization – introduction, illustration, benefits to investors, asset-backed securities. 

Deploying customized and special structures, hidden risks of structured finance market, regulatory aspects. Ethical aspects of structuring new products – what caused financial crisis of 2008? Role of structured finance products in the crisis.   

Interest rate derivatives – interest rate forward and future contracts, swaps, options, caps and floors. Credit derivatives – documentation & credit derivative terms, credit default swaps, credit default swap index, basket default swaps, asset swaps, total return swaps, economics of a total return swap. 

Basic principles of securitization, illustration of securitization, reasons and benefits, use of interest rate derivatives in securitized transactions, credit enhancement. Collaterized debt obligations (CDOs) – family of CDOs, basic structure of a CDO, CDOs and sponsor motivation, compliance tests.

Introduction to synthetic products, examples of synthetic financial products, investor risk in synthetic transactions. Synthetic CDOs – motivation for synthetic CDOs, mechanics, funding mechanics, variations in synthetic CDOs, single-tranche synthetic CDO, advantages of synthetic structures. Structuring concepts in securitization – creating asset side of the cash flow, matching liability with the asset side, excel modelling.

Synthetic money market structures – commercial paper, asset-backed commercial paper, synthetic funding structures. Credit-linked notes (CLNs) – illustration, motivation, settlement, forms of credit linking. Structured notes – definition, motivation for investors & issuers, issuance forms & issuer, creating structured notes, examples. 

Knop, R. (2002). Structured products: A complete toolkit to face changing financial markets. John Wiley.

Course Description: Basic neuroscience made steady progress throughout the 20th century with only small areas of application outside of medicine. Over the past few years, however, breakthroughs in measurement and computation have accelerated basic research and created major applications for business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism

Course Objectives: This course provides an overview of developments in neuroscience and its applications in the realm of marketing.

Combining consumer behaviour & neuroscience: The evolution of neuro-anatomical perspective. The psychological and behavioural and innovation and product development perspective. Behavioural models & measures. Innovation and evaluating ideas for new products, including trial, repeat studies and models for new products. 

Physiological (eye movements, pupil size, skin conductance, heart rate) and neural measurement (EEG, PET, fMRI, single cell recordings) procedures; neuroscience & commercial marketing research. The basics of quantitative modeling: process models, modular production systems and neural networks.

The visual system, including the eye, retina, midbrain, visual cortex, and related association areas; visual attention, including goal-directed and stimulus-driven pathways in the parietal and frontal lobes; locating and identifying objects

Emotions, advertising and branding: Intensity and valence of emotion; measures of emotion. Hierarchy of effects models; evaluative conditioning; neural correlates of brand preferences and brand loyalty.

Valuation, inter-temporal choice, self-control, reward, and reinforcement learning; Wanting, liking and deciding; Neuro-ethics

Michael V. Marn, Eric V. Roegner, Craig C. Zawada (2004). The Price Advantage. Wiley Publication. E-BOOK

Purves, Cabeza, Huettel, LaBar, Platt, & Woldorff (2013), Principles of Cognitive Neuroscience, 2nd edition, Sunderland, MA: Sinauer & Associates.

Glimcher & Fehr (2014), Neuroeconomics: Decision Making and the Brain, 2nd edition, London, UK: Academic Press.

Holmqvist, Kenneth, Nystrom, Marcus, Andersson, Richard, Dewhurst, Richard, Jarodzka, Halszka, et al. (2011) Eye Tracking: A comprehensiveguide to methods and measures, Oxford University Press.

Course Description: This course aims to make students understand the corporate strategies from mergers and acquisitions perspective. Different issues concerning valuation during M&A forms a part of this course learning. The legal and regulatory issues being so important to M&A, forms a part of the course learning.

Course Objectives: This course attempts to make students understand, evaluate, frame and execute the corporate mergers and acquisitions strategies in finance domain.

Introduction. History of Merger Movements. Forms of Corporate Restructuring: Expansions, Mergers and Acquisitions, Tender Offers, Joint Ventures, Sell Offs, Spinoffs, Split offs, Split ups, Divestitures, Employees Stock Option Plans (ESOPs), Equity Carve Outs, Master Limited Partnership (MLP). Corporate Control Premium, Buybacks, Standstill Agreements, Leveraged Buyouts. Merger Process: Five-stage model. Economic rationale for M&A. Major types of Mergers- Horizontal mergers - Vertical mergers - Conglomerate mergers - Concentric Mergers. Framework for analysis of mergers. Organization learning and organization capital. The Role of industry life cycle, Product life cycle in M&A.

Cost and benefit analysis of merger (mergers as a capital budgeting decision) - Share exchange ratio - Problems of calculating pre and post merger performances.

Multiples – various kinds of multiples and how to view this from the perspective of M&A. What are the factors which impact the multiple and how to find the right multiple to value the company. Risk free rate of return – Key things to remember while doing cross border M&A. Beta- What factors impac

t beta. Levered and unlevered beta. Valuation during special situation of M&A- growth companies, distress companies, stable growth companies, listed and unlisted companies, volume and liquidity discount, companies with negative cash flows, cash risk companies, IRR expectations, control premium. Valuation for cash Vs stock deals. Common mistakes / biases at the time of valuation. Negotiation for valuation in M&A deals – convert structure, warrant structure and other ways of structuring options. Special situation in valuation – SEBI valuation rules, takeover code valuation rules, FDI valuation rules.

Organizational and human aspects – managerial challenges of M & A - - Legal and regulatory frame work of M & A – provisions of companies act 1956 - Indian Income Tax act 1961 - SEBI takeover code 

Takeover defences – financial defensive measures – Coercive offers and defence – anti-takeover amendments – poison pill defence. 

2.       Galpin., Timothy J, Herndon, Mark. Jossey Bass,( 2007). The Complete Guide to Mergers andAcquisitions: Process Tools to Support M&A Integration at Every Level. 2nd edition.

3.       Feldman, Mark L / Spratt, Michael Frederick., (1999 ). Five Frogs on A Log: A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut Wrenching Change. 1st edition,  New York: Harper Business. 

4.       (2001).Harvard business review on mergers and acquisitions. Boston: Harvard Business School Press.

5.       Burrough., Bryan, Helyar, John,( 1990). Barbarians at The Gate: The Fall of RJR Nabisco. 1 st e, New York: Harper & Row;. xvi, 528 p., 32 p of plates ISBN: 0060161728. Collins Business 2008. 

6.       Gaughan., Patrick A, (2010 ). Mergers-What Can Go Wrong and How to Prevent it. 1st edition, Wiley Finance. 

Damodaran., Ashwath,( 2009), Damodaran on Valuation. 2e, John Wiley. 

Course Description: This paper is offered as a marketing elective(Proposed) in the sixth trimester. Consumers in rural markets exhibit attitudes and lifestyle that differ from the consumers in urban markets. The behavior differences they exhibit not only requires understanding this market but also use a different approach to researching this market. The conventional approach to understanding and researching this market may not be appropriate. The variations in infrastructure also requires use of novel communication and distribution channels not familiar to marketers in urban markets. This course will add an important dimension of Marketing to the Marketing students

Course Objectives: This course attempts to provide insights on the knowledge of retailing and prepares students for careers in the area of organized retailing.

Issues in Rural Marketing and characteristics of rural markets, Influence on rural consumers and its implications for marketers, Segmenting Rural Markets

Researching rural markets to understand needs, Developing product for rural market, Delivering value, Value through Innovation

Communicating and positioning, Educating on value-offering, Communication and diffusion process

Issues in reaching rural markets, Rural retailing, Traditional rural marketplace, Non-Conventional methods of reaching rural markets-1, Non-Conventional methods of reaching rural markets-2

Competing in existing market, Entry strategy for rural markets, Rural-urban marketing strategy differences

Krishnamacharyalu, C.S.G. & Ramakrishnan, I. (2011).  Rural Marketing: Text and Cases, , Pearson.

Course Description: This course seeks to provide comprehensive knowledge to the students about irrational investor behaviour and about how to create individual investor portfolios that account for their irrational behaviour. This course will also help students become more introspective about their own behaviour and enable them to create a portfolio that works best for themselves.

What is Behavioural Finance? – The Big Picture, Standard Finance v/s Behavioural Finance, The Role of Behavioural Finance in Creating a Successful Advisory Relationship; The History of Behavioural Finance – Historical Perspective on the link between Psychology and Economics, Modern Behavioural Finance, Psychographic Models used in Behavioural Finance; Introduction to Behavioural Biases – Definition and Categorisation, Differences between Cognitive and Emotional Biases.

Cognitive Dissonance Bias, Conservatism Bias, Confirmation Bias, Representativeness Bias, Illusion of Control Bias, Hindsight Bias – Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Mental Accounting Bias, Anchoring and Adjustment Bias, Framing Bias, Availability Bias, Self-Attribution Bias, Outcome Bias, Recency Bias - Description, Practical Application,

Research Review, Diagnostic Testing and Advice.

Loss Aversion Bias, Overconfidence Bias, Self-Control Bias, Status Quo Bias, Endowment Bias, Regret Aversion Bias, Affinity Bias - Description, Practical Application, Research Review, Diagnostic Testing and Advice.

Application of Behavioural Finance to Asset Allocation, Best Practical Allocation, Guidelines for Determining Best Practical Asset Allocation, Investment Policy and Asset Allocation, Case Studies. Behavioural Investor Type Diagnostic Process, Background of the Development of Behavioural Investor Types, Psychographic Models of Investor Behaviour, Early Psychographic Models, The Behavioural Alpha Process – A Top-Down Approach, Behavioural Investor Types – Preserver, Follower, Independent, Accumulator.

HershShefrin, Beyond Greed and Fear, Oxford University Press.